While corporate social initiatives might be not that effective as a advertising strategy, reputational damage can cost companies dearly.Evidence suggests that disregarding human rights can have significant costs for businesses and countries. Data demonstrates multinational corporations have faced economic losses and backlash from consumers and inve

Customers have boycotted big brands when incidents of human right violations of their operations emerged.People are becoming increasingly environmentally and socially aware in comparison to years ago when only price and quality mattered. Nonetheless, research examining the connection between corporate social responsibility initiatives and customer